Simple low-cost real estate postcards are an indispensable business tool for enlightened realtors, homeowners and others looking to market their services or properties. Real Estate postcards can generate a rise in traffic to your web site or a stream of high-quality sales leads through your office.
The following tips will help you get the most from your real estate postcards and related marketing initiatives.
Timing is Everything
Plan your real estate postcards so they arrive on a Tuesday or Wednesday. The volume of mail delivered in the US on those days is usually lighter and your real estate postcards won't have to compete with a lot of other mail. Try to avoid having your business postcards delivered on Monday, as it is the biggest mail day of the week and a very busy day for most people.
Focused Mailings Work Better
Make sure your post card mailing goes to prospects that are likely to be attracted by your offer, and have a proven track record of acting upon offers that interest them. Sending out blind mailings is akin to opening your window and letting money blow out. Qualified list brokers can work with you to get exactly the demographic you are looking for, down to the zip code and income.
Lighten Up on the Sales Language
Don't try to close a sale directly from your real estate postcards. Instead, use your post cards to generate sales inquiries.
Begin your real estate postcards by concisely stating the offer, and then use the remaining space on your post card to motivate readers to call or visit your site, where they can discover more information and get them to the property for an open house or tour.
Informal Can Be Best
While it certainly depends on your business and how much name recognition you have already amassed, designing your color post cards to look like a message from a friend can help you get your foot in the door. After that, make sure your pitch is clear, down to earth language.
Get to the Point
Since postcards require no envelope, they are ready to read as soon as someone picks them up. Use this to your advantage and get right to the point. Capture the attention of the reader and get in and out. Save the long pitch for your web site or follow up call/e-mail.
The next time you want to guide potential customers to your web site or generate new sales leads for buyers, sellers and renters – why not send real estate postcards.