- Folding options guide customers through content
- Highlight your design with gloss or UV coating
- Custom sizes let your message stand out
High-Quality Brochure Printing
Brochure printing is an affordable but effective promotional strategy for both small and big businesses. You can highlight idyllic tourist spots in travel brochures or introduce wedding packages with photographs of your previous couples.
You can also use brochures to provide information about a new product or introduce your company to customers. Versatile and perfect for any kind of industry, brochures can help you deliver the right information to your target audience at the right time.
Brochure Sizes for Every Need
Choosing the size for your brochures depends on how you are going to send them out. Typically, brochures are handed out at events, but you can also mail them, slip them under doors, tape them on walls, or include them in packages.
Another thing to consider is the amount of content you plan on printing. For example, small brochure could look cluttered when you put a lot of text and images.
You can choose from a variety of standard brochure sizes. From the dropdown menu, you will see the flat sizes and their corresponding folded sizes. These will help you visualize the amount of space you can work with once the brochures are folded.
If you don’t see the measurements you need, go for custom sizes. Our custom sizes for brochures range from 6” to 27.75” in width and 4” to 16” in height.
Use Folding to Break Down or Highlight Information
We let you choose from eight standard folding options that present information in an organized yet detailed manner. Customers will breeze through your material once you print brochures in the size and fold. All the sizes we mention below and on the calculator measure the brochure before folding.
This fold divides your paper into two panels or two equal halves. Use this to list down your company’s product or service information. The smallest popular size before folding is 5.5” x 8.5” and the largest is at 11” x 17”.
There are three kinds of three-panel folds. Each presents a unique way to reveal either step-by-step or visual-heavy information about your brand. The smallest most popular size before folding is at 8.5" x 11" but you can have a slightly larger one at 8.5" x 14". The biggest size available for brochure printing is at 11" x 17".
The most popular and versatile brochure fold is divided into three panels. They are ideal for marketing presentations that need to reveal information in a sequence.
The roll fold, as the name implies, folds your paper inward to itself. It lets you reveal each panel one by one or unveil organized information in a total of four interior panels.
This fold divides your brochure into three panels. Two panels appear like doors that cover a bigger central panel, enticing customers to unfold a revelation about a new store branch or product.
We offer the following four-panel folds. The additional fold provides more space either for another section or a large, visual-heavy layout. The most popular four-panel size before folding is at 8.5" x 14".
Similar to the gate fold, this type has the central panel folded at the center. It offers a wide space for brochure designs that want to highlight colors, images, or require more text space.
This fold divides your paper into four panels. It is first folded in half and then in half again, parallel to the first fold. This fold is great for detailed product and service presentations.
This fold divides your brochure into four alternating panels. The design divides the page into six panels, each of which have ample space for detailed images and lengthier text.
The French fold divides your paper horizontally and then vertically into four quadrants. It’s perfect for massive sized designs such as maps or image-heavy or infographics-based layouts.
Brochure Paper Options
Our paper stock options highlight the visual strengths of your design and entice potential customers to keep reading.
70 lb. Paper
- Twice as thick as common copy paper
- Extremely easy to fold
- Lightweight but durable
- Uncoated option only
- Easy to write on with any pen or pencil
80 lb. Paper
- Slightly thicker than 70 lb. paper stock
- Thickness comparable to magazine paper
- Gloss and matte coating options
- Writable using ballpoint pens or permanent markers
100 lb. Paper
- Most popular choice for brochures
- Substantial weight adds a premium feel
- Gloss and matte coating options
- Writable using ballpoint pens or permanent markers
10 pt. Cardstock
- The thickest material for brochures
- Thickness comparable to paperback book covers
- Durable and substantial weight
- Gloss, high-gloss UV, and matte coating options
- Writable using ballpoint pens or permanent markers
A gloss coating best suits images with bright colors, while matte coating has no glare and is ideal for text-heavy brochures.
Use our online design tool, Create 48 or upload your own design so that your order can be ready for shipping after one business day. Our free proofing service lets you check the file before the brochure actually prints. Start creating your promotional tool with us today.
Additional Resources:Online Brochure Printing
Brochure Marketing Mailings
Brochure Maker: Create Stunning, Informative Brochures
How to Use Our Brochure Design Templates
- 1. Sign up for a 48HourPrint.com account. If you have an existing account, make sure to log in first.
- 2. Once logged in, choose a brochure template from our selection of free design templates. You can also filter out results by selecting the categories on the left side of the page or by manually typing it on the search bar.
- 3. Click the “Customize” button on your preferred design template. This will redirect you to our online design tool where you can edit the design based on your preferences.
- 4. After using the design tool, you may double-check your artwork by clicking “Preview.” When you’re satisfied with your design, you may proceed to checkout by clicking “Proceed to Order.” In case you don’t want to go to checkout yet, you can just click the “Save” icon on top of the design tool to save your draft.
Brochure Printing Q&As
What is the difference between flat size and folded size?
Flat size refers to the brochure before folding. As its name indicates, the folded size is how the brochure measures after folding.
Do I need to fold my custom brochures myself?
No, our custom brochures will be delivered to you folded based on the folding options you choose upon checkout.
Are the sizes shown folded or unfolded?
The sizes shown on our website are flat, but we also indicate the equivalent sizes when folded.
Is the paper coated on both sides? Can I write on the back?
Yes, the paper is coated on both sides. If you need to write on the back of the custom brochure, we suggest choosing a matte coating for both sides.
If I upload my own design, what file types do you accept?
We prefer PDF files, however, we also accept JPEG, JPG, PSD, PNG, TIFF, TIF, EPS, AI, DOC, DOCX, PUB, XLS, XLSX, PPT, PPTX, TXT, and CSV files.
Do you have any design tips for custom brochure printing?
We recommend keeping your design simple, clear, and consistent with your brand identity. Make sure to use high-resolution images, and be mindful of the bleed and trim area to avoid any printing issues.
What's the most common size for brochures?
The most common size depends on the type of fold you choose. For trifolds and z-folds, it’s 8.5” x 11”. For bi-fold brochures, the most common size is 11” x 17”.
What is the size of each section when bi-folded, tri-folded, and z-folded?
Trifolds and z-folds have the same section size when folded. For an 8.5” x 11” paper, each section will be 3.698” x 8.5”. For bi-folds of the same size, it’s 5.5” x 8.5”. For trifolds and z-folds on 11” x 17” paper, it’s 5.698” x 11”. For bi-folds the size of each area is 8.5” x 11”.
What does the number in the paper material name indicate?
The number in the paper material indicates the weight of the paper. The higher the number, the thicker the material is.
What are the best uses for the 70 lb. Text, 80 lb. Text, 100 lb. Text, and 100 lb. Cover?
- 70 lb. Text is bright white, uncoated paper that is excellent for writing and is 3.5 times heavier than regular copy paper.
- 80 lb. Text is an economical, lightweight coated paper suitable for distribution and handing out at an event.
- 100 lb. Text is a thick, premium coated paper with greater durability. The brochure is more likely to have less creases and no tears even after being stored in the receiver's bag.
- 100lb. Cover is the thickest cardstock and material available. It is recommended for those who want a premium finish and high-end look to their brochure.
What is the advantage of UV coating?
UV coating gives a high gloss finish to the surface it is applied to, enhancing the depth of color and making the hues pop. It also provides moisture and abrasion resistance. This is recommended for brochures that will be heavily handled by several individuals or will go through locations.
What does “printing turnaround” mean?
- “Printing turnaround” is the number of days required to produce your order. It does not include shipping transit time, weekends and holidays.
- Printing turnaround starts once a print-ready file has been uploaded to a paid order. If you have requested a PDF or hard-copy proof, turnaround will begin once you have approved the proof.
How long will it take to get my printed brochures delivered?
This will depend on your “printing turnaround time,” which is how long it takes for us to get your order printed and ready for delivery. The printing turnaround time does not include shipping transit time, weekends, and holidays.
We can have your brochures printed and ready for shipping in just 1 business day. To know more about your printing turnaround options, check out the pricing calculator on the brochure product page.
What file formats do I submit for my brochures? 48HourPrint accepts the following file formats for uploading:
You can also create your brochure directly on the website by using our online design tool or get inspired by our customizable brochure templates.What are the most popular types of brochures?
Trifold is one of the most popular types of brochures. This fold divides your sheet of paper or card into three panels. Company brochures are often designed in a trifold format because they need to be both compact and large enough for text and images.
The accordion fold is a good alternative to the trifold. It is folded into the shape of an accordion rather than inward, allowing you to organize your content into three separate parts. This type of fold is great for step-by-step guides.
The French fold is the best option for bigger designs. A large sheet of paper that is folded down to a small, portable size. French fold brochures are commonly used for maps and diagrams.
If you have something else in mind, 48HourPrint.com offers other brochure options for you to customize according to your needs. Print your business brochures today.
What is shrink wrapping?Should I shrink-wrap my brochures?
Shrink wrapping is the process of heating polymer plastic film to cover and package items tightly. This allows you to bundle your brochures in portable packs and keep them from rubbing against each other during transit. It also makes it easier to move and store your items, improving their longevity.
If you want added protection for your brochures, 48HourPrint.com can shrink-wrap them for you.
What is the recommended paper stock for brochures?
We recommend the 100 lb. paper stock for brochures since it’s thicker compared to 70 lb. and 80 lb. paper stock. The 100 lb. paper stock is more durable, making it ideal for repeated use. The added weight lends a premium feel to suit a more upscale target audience.
We also recommend a high-gloss UV coating for more vibrant designs. It also offers added protection from tears and scratches. Or, select a matte finish for minimalist and elegant designs.
Will you convert my RGB files to CMYK?
Yes. If you have not created your design using CMYK color values, your RGB file will be converted to CMYK during the proofing process in order to print it on a printing press. This will likely cause a color shift in your finished product. We recommend that you set your file to CMYK before saving for accurate results.
What is the difference between gloss and high-gloss UV?
Gloss creates a reflective shine to your printed product and makes designs more vivid. Gloss coating also protects the surface from dust and moisture.
High-gloss UV is even shinier so it adds more saturation to colors. Additionally, UV coating provides an added layer of durability to our print products due to its thickness and abrasion resistance. You can write on gloss and high-gloss coated print products with permanent pens and markers.
I don’t have a design yet. Do you offer templates?
Yes. Our online design tool, Create48, offers hundreds of customizable templates for business cards, brochures, flyers, and more. Choose from designs for a wide range of industries to customize for your unique brand.
What does trim, safe zone, and bleed mean?
These are printing terms that show you which elements of your design are within guidelines when your order goes to print.
“Trim” shows you the full, finished size of the printed product. When laying out your design, the images and copy placed in this area will be trimmed off.
The “safe zone” is all areas found inside the trim. This is the important elements and information of your design that you do not want to cut.
The “bleed” is the extra material that will be trimmed off. It allows you to extend the unnecessary edges of your design so that when it’s trimmed, you will not be left with white edges.
Do I get a proof for approval before printing?
Yes, we will send you a digital file that simulates your print order. Proofing allows you to preview your design and check that it will print correctly or if it needs to be revised. When you are satisfied and after you sign off on the proof, we can begin printing your order.
Get FREE Reflective Adhesive Vinyl Layout Templates
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