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Guide to Banner Sizes

Written by Nermae De Asis    ●    Published on October 9, 2021

Whether you’re printing banners for your business promotions, corporate events, or birthdays and special occasions, the first thing you should do is decide on the right banner size.

Choosing the appropriate banner dimensions is the most crucial step before creating a design. Skipping this step can lead to potential problems during installation, fail to convey your message, and waste valuable time and resources.

The right banner size helps you make other decisions in terms of design and readability. Once you choose an appropriate size, you can decide on the right font size, graphics, and content.

How to Determine the Right Banner Dimensions

Know your advertising space. Are you advertising indoors or outdoors?

You’ll need to understand the location to help you decide what banner size would get noticed. Indoor banners are often smaller because customers are in an enclosed space, so your content can be seen from just a few feet away. If you’re promoting by the side of the road, you’ll need a large banner that pedestrians and drivers can see even from afar.

Do you have a wall or anchor hooks to hang your banners, or do you need something that stands on its own?

To calculate the best banner size, it helps to see the space where your banner will go. Taking down the measurements is essential. Check the available space around the banner location to see how close customers need to be before they can read your message. You can also consider the contrast between your banner’s color and the wall. If you’re participating in a trade show or conference, contact the organizers for information about the space allotted for your brand.

The only way to determine the correct banner dimensions is to do the research.

Standard Vinyl Banner Sizes

At, we specialize in banners and sign printing for any requirement. These standard vinyl banner sizes are the most popular choice among our customers. You can use these sizes as a general guide when ordering banners, but it’s important to cross-check the banner dimensions with your promotional space.

standard banner sizes
Popular Banner Sizes

2 ft. x 4 ft. is a standard size for indoor promotions. This banner is perfect for logo printing at tradeshows or to draw attention to a store shelf for sales and special offers.

3 ft. x 6 ft. is the most popular indoor banner size. It’s small and portable yet offers substantial space for content. Whether used horizontally or vertically, this size combines visibility and flexibility. If you don’t have a wall to hang your banner, you can display it over the front of your table to attract more attention.

4 ft. x 6 ft. is ideal for both indoor and outdoor use. It’s the perfect size to use for visibility in fairs, tradeshows, and conventions. This size is also perfect for store openings, outdoor parties, and support signage for sports teams.

4 ft. x 8 ft. banners are perfect for open spaces like fields and parking lots. This size is suitable for drawing attention in large crowds like in festivals and amusement parks.

8 ft. x 20 ft. banners are for advertising by the side of buildings, construction sites, and tall fences. This is a great banner size to communicate the opening of a new branch and available properties to rent.

Ultimately, the best banner size is one that fits your location and effectively gets your message noticed. If you need a specific banner size, online printers also offer custom size options so you can specify the exact dimensions you need.

Other Types of Custom Banners

Vinyl banners are versatile, but they’re not the only option available out there. Depending on your message and location, you can also benefit from using alternative banner formats.

Retractable banners are the best choice if you have limited space to install banners. They’re portable and compact so that you can set them up anywhere. Each order comes with a banner stand and canvas bag for easy transport. Retractable banners are a go-to promotional tool for tradeshows and conferences because you can adjust the banner’s location anytime. You can also place them right by your store entrance for important messages or leave them beside the cash wrap counter for promotional information.

Retractable banners come in three standard sizes:

33.5” x 79” is a popular option because of its ample width and height.

23.5” x 79” is the thinnest width of all sizes and is recommended for limited spaces.

47” x 79” is the widest size available, making it suitable for designs with text or visuals best read from left to right.

Tabletop banners are a great way to cross-sell products and services while customers are seated at the table. They are “mini” versions of retractable banners. You can highlight a new item on the menu or provide your social media handles to tag you in their posts.

These banners come in size 11.5” x 16”, but you can adjust the poles to change the size of the graphic.

Pole banners capture the attention of pedestrians and drivers. Pole banners can be printed on both sides to maximize visibility. They’re an ideal advertising option for museums, commercial centers, historic districts, and anywhere with street poles or wall mounts.

Our pole banners come in three standard sizes: 18” x 36”, 24” x 36”, 30” x 36”.

Banner Printing With

Deliver an impactful message with durable banner printing from 48HourPrint. Boost visibility, entice customers, and successfully stand out in any setting or event. Whatever banner you need, our customization options and printing capabilities let you create the right outdoor sign for your business.

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