Making Business Signs for an Effective Marketing CampaignWritten by Archieval Mariano ● Published on November 12, 2021
Here's How Effective Signage Impacts Marketing
Your marketing strategy can either make or break your business. A good
marketing strategy makes use of a clear and effective messaging to distinguish
your products from others in the same industry.
When utilized properly, a marketing strategy goes beyond branding. It solidifies the positive attributes that you want your brand to be known for, and at the same time, helps your target customers identify with these brand attributes, and in turn, with your brand. End result? Well, they become loyal customers. The kind that talks to the people in their social circles about your products and services.
An important part of a company's overall marketing strategy is signage marketing. This involves using physical signs to showcase your brand. These high-quality signs that display your brand and products proudly will also help you gain the following benefits:
1. Get new customers
Making signs for business does not mean that you only put out these marketing signs just outside your store. You can gain new customers by strategically placing these branded signs in spaces that your target customers frequent. Make sure that the sign you put our here is striking and with an engaging and straightforward messaging.
2. Re-engage existing customers
Get new customers, yes, but you also shouldn't forget about your existing ones. One is silver and the other's gold, right? Signs will help you display new products and services that your established customers might want to try out. This will also work if you're advertising events for them or if you're rebranding (changing your logo, renovating your storefront, etc.).
3. Captivate with new marketing tactics
Experimenting with content is not just confined to the internet. You can also do this for physical signages. Other than new product announcements, you can also create a business sign featuring user-generated content, a branded hashtag, or a social media giveaway. This will create a full suite of media platforms for your customers, integrating your physical collaterals with your online materials.
4. Reinforce your branding to the fullest
Take advantage of all platforms, both physical and online, to reinforce your branding. This will help people get to know your company better and trust it as their go-to-source for services and products that you offer. Also, in making a business sign, you'll be incorporating colors and design that match your brand. This will make it easier for your customers to identify the signs and graphics as yours, thereby the brand that they trust.
Of course, all of this will be useless if your business sign looks cluttered and made with cheap materials. That’s why you should entrust the task of making business signs to 48HourPrint.com. Your trusted partner in quality online printing, we can help set your brand apart through our various customization options for signs and our long list of print products for marketing essentials.
Pick the Right Sign Type for Your Business
Having more choices than necessary can be overwhelming, especially for
business owners who are only exploring the use of physical signs now. To
narrow down the right sign type for your business, you need to determine the
purpose of the sign, what you're aiming to achieve with it. Here are some
examples and the types of signage that can help for each need.
- Wall Decals
- Poster Signs
- Mounted Posters
- Vinyl Banners
- Retractable Banners
- Pop-Up Displays
- A-Frame Signs
Preparation for an outdoor event:
- Parking Signs
- Retractable Banners
- Step and Repeat Banners
- Vinyl Banners
- Feather Flags
- Teardrop Flags
- Plastic A-Frame Signs
- Window Decals
Preparing a sale event
- Retractable Banners
- Tabletop Signs
For general branding and awareness
- Yard Signs
If you're preparing for an outdoor event, you need to factor in the duration of said event. You also need to ensure that the materials of your signs can withstand certain wind conditions and other elements. Also, if you're holding events in multiple locations, durable signs are a must.
Related Article: How to Get Business Sign Permits in Every U.S. State
Tips for Creating Signs That Attract New/More Customers
Now that you know what type of sign to use, you can start making signs for
business. When you're making a business sign, you can either go the simple and
minimalist route or the creative and eye-catching one. Regardless of what you
choose, you'll benefit from these quick tips on how to make a sign for a
business that will attract customers:
1. Pick the right color
According to a 2017 study in the Ushus-Journal of Business Management, color does not only reinforce brand recognition, it also influences the consumer buying process. The color of your sign might be the deciding factor that eventually motivates passers-by who had no prior plans to stop at your store to make a purchase. The color that you choose also helps convey your brand's identity.
You can also opt to choose trendy colors for your business signs. However, keep in mind that longevity is a more important consideration when picking a color for your signs. The trendy color that you pick today might be an eyesore in the coming years.
2. Consider the sign's contrast
The contrast of the sign will usually determine its readability. What's the use of an eye-catching sign if customers have trouble reading what's on it?
While pairing similar colors might seem like the right choice, it's probably not. When you pair similar colors, the readability of your signs decreases. However, if you're set on having these same colors for your business signs, you can strengthen a weak color contrast by adding a border around the text or drop shadow to increase the readability.
3. The right size makes the difference
Size matters. Well, for this factor anyway. The larger your fonts are, the easier will it be for people to read your signs. You should consider larger letters if you're creating roadside signages or if your business signs will be used for an event at a large hall that anticipates many attendees.
Consider using typefaces that increase the readability of your message. Steer clear of cursive or intricate font styles that might make your message harder to read from a distance. This would be counter-beneficial and defeat the primary purpose of your signage.
- Guide to Banner Sizes
- What Font Size Should I Use for My Banner?
- How to Create Effective Signs and Banners Messaging
How to create a custom sign for my business?
Making a sign for your business is easy if you can get the services of an experienced graphic designer. If that’s not an option for you, don’t worry about it. You can still make your own sign even if you have limited graphic design experience.
Using our free online design tool, you can create signage designs from scratch that incorporate your own logo. Just follow these steps and you’ll have a print-ready signage for your business in no time.
- Select a print product and enter the specifications that you want in the order calculator.
- Click the "Design Online" button. This will transfer you to the free online design tool.
- Use the available features and tools to customize your sign as you please. Write and edit the text for your message. Upload photos and logos that you'll add to the design.
- Once you're finished, save your signage design.
- Click the "Proceed to Order" button to proceed to the checkout page.
On the checkout page, you'll see the estimated delivery date of your business sign order.
How do you make a good advertising sign?
A good advertising sign follows these simple design principles:
- The sign is visible and legible.
- It is not cluttered.
- The fonts are clean, crisp, and easy-to-read.
- Graphical elements in the design all serve a purpose.
- The colors contrast well and don't blend into the background.
When in doubt, consider the following color combinations that are tested for readability:
- Black on yellow
- Black on white
- Yellow on black
- White on blue
- Green on white
- Blue on yellow
- White on green
- White on brown
- Brown on yellow
- Brown on white
- Yellow on brown
- Red on white
- Yellow on red
- Red on yellow
- White on red
With these principles, you’re sure to get an advertising sign that’s eye-catching, legible, and most of all, effective.
How do I create an effective signage design for my business?
Once you know the kind of sign that you'll use for your business, you can start designing. To help you create an effective business sign, our print geeks have come out with a few tips that you can use:
- Make an eye-catching design by creating high contrast. Other than the design, think of where you'll put the sign: Will it blend with the color or will it stand out?
- Typography is very important so remember to use a big and bold font when designing.
- Make sure that your design is in high-resolution. This way, it wouldn't look stretched out when printed on a large canvas.
- Use a simple message with a large enough font size when designing.
- Know which substrate works best for your images. If you're certain there won't be any glare, you can pick glossy. If you're unsure, matte is the best option for a readable sign.
- Upload a vector file type for logos. This way, it can be scalable to any size.
Armed with these tips from our print geeks, you’re now ready to design a sign for your business.
How can I customize my business sign?
Aside from our various customization options per order, you can further customize the design of your business sign through our free online design tool. Using this platform, you can easily upload logos or pictures to your design.
Once I’ve placed an order at 48HourPrint.com, when will I receive my business signs?
You’ll see an estimated delivery date after you’ve entered the specifications that you want for your business sign. Beside the delivery dates are the shipping rates so that you can choose among the options.