How to Advertise Business Hours Using Signs and BannersWritten by Elisha Yvonne Velasco ● Published on August 3, 2022
Informing your customers about your hours of operation is essential to any business. This will let them know what to expect or look forward to once they enter your establishment. To communicate this effectively, you need to display custom business hours signs in places that can be easily seen.
What is a business hours sign?
A business hours sign can be any type of signage that displays the operating hours of a store, office, restaurant, or any other commercial establishment. This can be a decal, sticker, banner, or sign. Having a business hours sign keeps your customers aware of the times and days you’re available to provide services. Aside from the store hours, this sign can also contain essential information such as your logo, business name, contact number, or email address.
Effective Ways to Use Business Hours Signs
Designing a business hours sign takes more than just printing a sign with your operation hours. It should also involve a strategy on how you can use your design to capture the attention of your target audience, keep them engaged, and communicate your message effectively. Here are some tips to consider:
Choose a Sign Appropriate to Your Business
Whether you prefer a sticker, decal, banner, or indoor or outdoor sign, your sign should be unique and match your distinct style and brand. If your business is a small café, a big banner that covers your entire storefront is not the best choice for a business hours sign. Instead, choose a window decal that displays your store hours and gives customers a peek into your cafe. Staying on-brand and consistent also makes customers remember your business better.
Here are some examples of popular print products used for business hours signs:
- Window Clings – Easily removed and reused. Great for any glass surface.
- Window Decals – Perfect for window displays.
- Aluminum Signs – Long-lasting and good for outdoor use.
- Plastic Signs – Can be installed as a display, hung, or mounted. Good for both indoor and outdoor use.
- Vinyl Lettering – A popular choice for windows and glass doors.
Pick a Great Location
When setting up your business hours sign, make sure it’s in a place that can be easily seen or read. Business hours signs are usually displayed near the entrance or outside the facility. This gives customers the opportunity to come back should they arrive when your business is closed.
Read More: Signage Placement: Where Are the Best Places to Put My Sign?
Include Essential Information
Add other essential information to your business hours sign. A customer might come to your business establishment when it is closed and would want to inquire when you’ll be open again. Make sure to include contact information such as your phone number, email address, website address, or social media handle so that customers can reach you when they need to send you a message.
Add Your Brand and Logo
Your business sign doesn’t have to be plain and boring. Make your sign distinctive by adding your brand or logo. 48HourPrint.com has ready-to-use templates that you can customize according to your preferences. You can also upload your own design using our online design tool and have it checked by our friendly print geeks upon checkout.
Group Days With Similar Hours Together
If there are days that have the same hours, group them together to give more space for bigger font sizes. Having more space in your sign provides a better chance for customers to read your message even from a distance.
Use Bright Colors on Lettering
Make the lettering in your business sign as bright as possible for maximum visibility. If your sign can be seen from afar, it can pique the interest of passersby and possibly drive more traffic – and customers – into your business. Add contrast in the background to make your business hours truly stand out.
Other Methods to Display Your Operating Hours
Aside from displaying your store operating hours through signages, there are also other ways to keep patrons updated. These are:
Creating a Google Business Profile – Most people use Google to search for any form of query. If people are curious about your business, it’s highly likely that they’ll search for it on Google. When you create a Google Business Profile, you can provide all the necessary information that you want to appear in search results, including your hours of operation and special hours for holidays and other seasons. You can also indicate on your profile if your business is open or temporarily closed.
Set Up an Automated Phone/Chatbot System – Answering repetitive questions can be tiring for your employees and cost you time and money. To prevent this from happening, set up an automated phone or chatbot system to address simple questions. Don’t forget to also provide a choice for customers to talk to a live representative in case they want more details about your business.
Show Your Business Hours on Your Website – Listing your store hours on your business website or social media account will make things more convenient for your customers. This will save them time from physically going to your establishment if they simply want to know when you’re open or closed.
There are many ways to let customers know about your hours of operation. This can be done through physical signages or in digital form like on websites or social media accounts. Regardless of what you choose to do, remember to provide accurate information and make sure that your business hours are easily understood. By doing so, you will attract more business and give your customers a pleasant experience.