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Signage Placement: Where Are the Best Places to Put My Sign?

Written by Elisha Yvonne Velasco    ●    Published on October 25, 2022

signs and banners in a busy street

Experienced business owners know that in order for their venture to be a success, it’s important to take a strategic approach when it comes to promoting their business. Aside from knowing what to put in the design, signage placement plays a major role in boosting the sales and brand awareness of your business. No matter how visually appealing or compelling your message is, investing in signs for your marketing campaign won’t reap the results you want if your audience fails to see them. In this article, we’ll show you the ideal spots to display your sign for your business promotions.

Is Your Sign for Indoors or Outdoors?

Before diving into signage placement, it’s important to determine if your sign is meant for indoor or outdoor use. To help you decide which setting suits your business needs, think of your audience along with your business objective.

If your goal is to get the attention of consumers inside an establishment, near your business, or bring more focus to a specific product or area in your store, choose indoor signs. Indoor signs usually appeal to people who have already visited your store. Most business owners use indoor signs to advertise sales, announce new products and services, or communicate timely messages.

If you want to expand your customer reach and also attract consumers who haven’t been to your store yet, consider outdoor signs. Outdoor signs can inform potential customers of who you are, why you are valuable, and what you have to offer as a brand.

Whether you want to go for an indoor sign or an outdoor sign, keep in mind that they are not mutually exclusive. When done correctly and with the right signage placement, both can drive more sales and foot traffic into the business.

Related Reading: Banner Material Types: Which One Is Right for You?

Ideal Location Spots for Signs and Banners

Signage placement is an important yet often overlooked factor when it comes to traditional marketing campaigns. To help you grab the attention of consumers and effectively communicate your message, here are some areas where signs are displayed best:

Indoor Signs

  • Walls – place signs on your walls throughout your store if you want to encourage consumers to make a purchase. Aside from making them aware of deals and discounts, displaying signs on walls can also create a distinct ambiance to your establishment.
  • Storefront windows – if your business is in a location where people often walk by, putting your sign on storefront windows is a great investment. Window displays can advertise deals, special promos, or new products that will lure customers to go in your store.
  • Reception/lobbies – you can welcome customers into your store by putting signs in lobbies or reception areas. This will help set the mood for your customers and strengthen your brand identity as this gives them a lasting impression of your business.
  • Entry points – displaying your sign in entry points will give customers an idea of what to expect or look forward to once they go inside your store.
  • Elevators – elevators are one of the areas that are considered to have high foot traffic. Placing your sign on them can entice readers to alight where the floor of your store is, see the products you offer, and make an impulse purchase.

Outdoor Signs

  • Highways – highways are a great location to display signs and banners. Setting up signs along highways will capture the attention of motorists and commuters whether they’re just driving by or stuck in heavy traffic.
  • In front of storefronts – as long as your sign doesn’t cause any form of obstruction, placing your sign in front of a store or restaurant is also an ideal option. Not only will your message get noticed by passersby, but it will also bring attention to the entrance of the establishment and draw them to go near it.
  • Above the storecustom banners are commonly used signs that are placed above stores. If you install your signage in this area, it will draw attention to the store itself – especially if your sign can be seen from the roadside. This will also help your audience easily figure out where your business is located.
  • Parking lots – whether it’s a vinyl banner, fabric banner, or mesh banner you’re using, parking spaces are also an ideal spot to put your signs and banners. Because parking lots are accessible to the public, any sign that you install in that area can grab the attention of people – even those who are driving by.
  • Walkways – walkways are high traffic areas which people in transit often pass. If you place your sign in this location, there’s a high chance that people will get a glimpse of your message as they move along. For your sign to be effective, make sure that there are no posts or trees that would prevent people from noticing your sign.

Signage Placement Design Considerations

In respective surveys conducted by the FedEx Office and the Economic Center of the University of Cincinnati, results showed that almost 76% of respondents said they were encouraged to enter a store they have never visited before based simply on its signs. About 68% also believe that a business’ sign reflects the quality of its products and services. Meanwhile, approximately 60% of businesses shared that changing the design or improving the visibility of their signage increased sales, transactions, and profits by 10% on average.

From these surveys, it’s safe to assume that signs can immensely benefit your business if implemented the right way. Since a sign’s location and design are important factors to consider in a marketing campaign, it’s crucial that both coincide with each other. Below are some design elements to keep in mind when it comes to signage placement:

  • Font size – when choosing the font size for your sign, determine where your audience will be coming from when they see your sign. Keep also in mind that your sign should be able to reach your customers from a distance.
  • Copy – keep your copy simple, short, and easy to understand. Bombarding your sign with wordy, cluttered copy will not only overwhelm consumers, but it will also make them uninterested in the message that you’re trying to communicate.
  • Readability – a sign is no good if consumers are unable to read your sign. Make sure that your sign is legible by choosing fonts that are large enough to be seen from a distance. Experts recommend that letters be at least 1 inch tall for every 25 ft. of distance.
  • Color – another factor to consider in your design is the color. Consumers usually associate colors with emotions. When picking a color for your sign, make sure that the color you chose is in line with the image you want to present, as well as the emotions you want to evoke in your audience. Remember to also use high-contrast colors as this can increase customer responsiveness by 23%.
  • Images – use images that are related to your message. Images for your design should also remain on-brand so that it’s easier for readers to remember your business.

For more information on how you can improve your design, you can check out our article about Tips for an Effective Outdoor Banner.

When using signs for business promotions, signage placement should be well thought out, along with the design. Choosing an optimal location to display your sign can make your campaign a success. This in turn will drive more foot traffic to your store, increase customer responsiveness, and boost your sales.

If you’re ready to order your custom signs and banners, our team at is ready to help. Contact us at (888) 844-0599. You can also talk to our Live Chart Support team from Monday-Friday 7 a.m. - 11 p.m. ET, and Saturday-Sunday at 9 a.m. - 8 p.m.

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