Direct Mail Marketing With Business Postcards
Most people receive direct mail pieces including business postcards in their mailbox every day. They occasionally get a once over, but most go directly in the recycle bin. The reasons for this are many, but there are certainly some ideas you can use to help your next postcard or direct mail piece stand out from the crowd.
Unless you are a big company with major name recognition and deep pockets, sending general, catch-all kinds of marketing pieces like business postcards, is not an effective route to success. Make sure the products or services you are promoting match the needs of the people you are mailing them to. Targeted messages that hit home are much more likely to generate interest and potential sales, but have often been cost prohibitive for all but the largest companies. With affordable prices and fast turnaround, 48HourPrint.com is changing this by making focused business postcards, and other printed materials, a reality for businesses and organizations of every size.
Friendly and Professional
Using conversational language is important to connecting with people. Write your business postcards and brochures in a friendly, conversational tone and you are sure to come across in an honest and sincere way.
Content is Key
- Get To The Point- Grab the readers attention by using words that get your message out as succinctly as possible. Add some graphics, key terms, and ideas to your business postcards that you want to express and a way for them to contact you.
- Benefits First - Then Features - Instead of listing all the features your product or service offers on your business postcards, start by listing the benefits your company provides. You can list all the appropriate specifications and features on your website or full length sales brochure for those that are interested, but if you focus your business postcards and sell sheets on what makes your product special, how it will save time, money and make their lives easier, people will be more likely to read and be compelled to act.
- Include customer comments - Using conversational language is important to connecting with people. Write your business postcards and brochures in a friendly, conversational tone and you are sure to come across in an honest and sincere way.
Interest and Intrigue
- Interest Now = Sales Later - Business postcards should never be about sales, but more about generating interest and getting people to visit your website, return a reply card, or make a call to your customer service center. Get them thinking about your company and services now. There will be plenty of time to make the sale later.
- Include A Discount and Expiration Date - People are more apt to read and hold onto business postcards that offer them some kind of discount. Limited time offers also elicit more responses, so add an end date to your promotion. Also include any guarantees that your company offers. People are hesitant to try companies they hear about in the mail, but if there are affordable prices, fast turnaround and a money back guarantee, many more will take a chance.
Keep It Simple Stupid
It is important to make your business postcards easy to read with reasonable sized fonts and simple, clear language. If your target market is a more specialized group, technical terms are acceptable, but simplifying your writing is always a good idea. Also be careful about how much text you put on a piece. Be aware of the white or unused areas, as they are necessary to give readers some breathing room. Bulleted lists and short paragraphs work best when dealing with the space limitations presented by brochures and business postcards.
Creative designs, solid postcard printing and other design enhancements help make your postcards stand out. Not ready to order postcards quite yet? Use our guideline templates to help guide you as you design your own custom postcards.