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Resources (37)


Article
How to Make an Image Less Pixelated

How to Make an Image Less Pixelated Written by Elisha Yvonne Velasco ● Published on June 16, 2022 One of the challenges that comes with printing in large formats is making sure that the graphics used are not grainy, blurry, or pixelated. Using low-quality images on banners, signs, and other printing materials doesn’t bode well for potential customers interested in learning more about your brand. Grainy and blurry text, photos, and graphics can discourage buyers and leave a bad impression. In this article, we will give insight into how to make pictures less pixelated so you can print high-quality graphics for your signs and banners. What Is Pixelation? Images are composed of small squares and dots in a small area. The higher the number of these squares—the higher the resolution—the more an image becomes defined. For bitmap or raster images, each component or pixel is assigned a specific color —and every pixel makes up a whole picture—like a mosaic. Pixelation happens when a bitmap or raster image is so huge and stretched out that the pixels become distinct to the naked eye. Does Pixelation Occur in Vector Images? Pixelation does not happen in vector images because they are composed of lines and curves. When enlarged, no pixels can be seen. It only occurs in bitmap images, since they are composed of individual pixels assigned with a specific color per pixel. What to Look Out for to Avoid Pixelation Are you printing in large formats such as vinyl banners ? Here are some factors to consider to prevent your designs from appearing pixelated. Resolution The resolution of the source image is a crucial component in preventing pixelation. If you’re designing for print, a high-resolution image is recommended. You have more control over reducing the size of the output image. Using a low-resolution image and enlarging it makes the pixels even more visible. Color Mode There are two different color spaces or modes to use when creating images—CMYK and RGB. If you’re designing for print, save your images in the CMYK (cyan, magenta, yellow, and key) color space, because these are the colored inks used and blended in printing presses. Printers should be able to easily identify and reproduce your design to avoid any production delays. For the web, use RGB, as computer screens are made up of red, green, and blue pixels. Remember not to use web images for print, as these have lower quality and resolution. On the other hand, using a print image for the web is alright, since it will only result in a smaller version of the print image. Image Type For larger prints such as signs and banners , use vector images instead of bitmap or raster images. The pixels in raster images are more noticeable when the output is enlarged, making the graphics look fuzzy and blurred. When you use vector images, the edges appear sharp and clean when printed and enlarged, since these are made of lines and curves and not pixels. File Type As with image resolution, choosing the right file types is critical to ensuring image quality. GIF and PNG files are primarily used for simple images and graphics. If you’re printing for larger formats, save photos as JPEG files. If your design comes with many details, save it as a JPEG as well. Interpolation If all else fails, a quick fix to pixelation is to interpolate images using third-party image software, such as Photoshop. Interpolating is the process of enlarging an image and adding a few pixels that match the colors next to or around the existing ones. Doing this will result in a non-pixelated larger image. Conclusion Pixelation is inevitable with bitmap and raster images. Use vector images to achieve pixel-perfect designs on signs, banners, and other large prints. Make sure to follow the different tips and recommendations provided in this article—this will help save your brand’s reputation and save you money from reprinting if your design comes out blurred or fuzzy. If you’re looking for impressive advertising and promotions and want to leave a massive impact on your customers, you can also check out 48HourPrint.com’s large format printing services for more information. More Articles on Custom Banners and Signs: Tips for Designing Effective Outdoor Banners Tips to Get Your Retractable Banner Design Ideas Flowing What Font Size Should I Use for My Banner?

Article
Banner Design Tips

Tips for Designing Effective Outdoor Banners Written by Colleen Cabili ● Published on June 16, 2022 We are often exposed to thousands of advertisements, whether we’re just mindlessly scrolling through our phones indoors or spending time outdoors. You are bound to see promotional material wherever you look. Over the years, brands have gone to great lengths to ensure their advertisements don’t get lost in the visual noise. It’s true that every entrepreneur’s goal is to make sure that their business stands out from the rest, but how exactly did the successful ones manage to do so? Although not everyone has the budget for LED displays or digital billboards, outdoor banners can be just as effective in catching people’s attention. What your business needs is the right design strategy. Here are some tips to keep in mind when designing a banner: Identify the purpose of the banner. Before you brainstorm design ideas, list down the reasons you’re putting up a banner in the first place. Are you launching a new product, or do you have an upcoming promo? Who is the audience? What goals do you want to achieve? These questions would help you determine if an outdoor banner can help you achieve your goals or if a different form of advertisement would be better. Pick an appropriate size and location. The right location can make or break a well-designed banner. If you plan to hang it somewhere other than within the vicinity of your business, ensure that it’s an area frequented by your target audience. Once you have decided on a location, remember to measure the dimensions of your space; otherwise, your banner might end up too small or too overpowering. If the banner design has text, consider legibility as well. For instance, your banner’s text should be at least 1” tall to be visible 50 feet away . 6’ x 2’ and 3’ x 10’ are popular sizes for horizontal banners, while 4’ x 4’ is a good starting point for square banners. Related Reading: Guide to Banner Sizes Take time creating your design. Text is not the only design element with emotional appeal. Choosing the right lines, shapes, and colors can also make a lot of difference. Several studies suggest how design elements can evoke emotions. For example: Colors – Red, orange, and yellow evoke warmth and passion, while blue, green, and purple are more soothing. Lines – Horizontal lines convey stability and rest, while vertical lines feel strong and energetic. Diagonal lines represent movement. Shapes – Organic shapes suggest comfort and familiarity, while geometric shapes communicate structure and order. Font Types – Serif fonts such as Times New Roman and Georgia lend a timeless and traditional look, while sans serif fonts like Arial and Calibri feel modern. There are also other design principles, such as balance, proportion, and white space. Take your time, and don’t be afraid to experiment. After all, an outdoor banner is an investment. Keep the text short but impactful. When we think of memorable taglines, witty and humorous ones immediately come to mind. They are unforgettable for a reason—with just a handful of words, they manage to get the message across in a way that resonates with people. You don’t always have to aim to be funny with your copy. What’s more important is to keep it simple. With everyone in a rush, you can’t expect people to pause and take time to digest a riddle. If you are advertising a business or service, include all the necessary details , such as your contact information and operating hours. If you are promoting an event, indicate the venue, date, and how people can register or get tickets, if applicable. And don’t forget your call to action. Assign a focal point. Identifying a focal point for your outdoor banner is just as important as keeping your copy concise. Not everyone has the time to digest your advertisement in its entirety, so it would greatly help if people knew where to look immediately. There are different ways to highlight an image, word, or logo. Play with size, use a bold color to make an element pop, or slightly blur the surrounding areas. If the text is the focal point, emphasize words by setting to bold, italics, or underline. Pick a trusted printing services provider. Now you have determined the size, location, and banner design. The final step would be to find a printing company that you can rely on to bring your outdoor banner design to life. At 48HourPrint, we have a wide array of high-quality materials for you to choose from for your outdoor banner. You can download print-ready blank templates that are compatible with most design software so you can create designs that will fit your banner perfectly. We can prepare a proof that you can check to make sure that your output will be exactly as you envision it. We also have a beginner-friendly online tool where you can create a design from scratch. What are you waiting for? Design an effective outdoor banner with 48HourPrint today. Check out these quality outdoor banners: Vinyl Banners Pole Banners Mesh Banners

Article
Trade Show Booth Checklist

Trade Show Booth Checklist Written by Elisha Yvonne Velasco ● Published on May 25, 2022 Going to a trade show can be an overwhelming yet fun experience for entrepreneurs. While it is the best opportunity to showcase a business’ goals and objectives, attracting attendees and transforming exhibit booths into the event’s highlight can also be a challenge. If you’re a trade show rookie who wants to learn how to make your booth effective, here’s a checklist and helpful advice for your business to make a lasting impression. Choose a Theme Before displaying anything in your trade show booth, you need to carefully plan the theme you’re going for. What aesthetic do you want attendees to see? Do you want to set up a fun or informative booth? How about combining both? Following a theme for your booth will serve as the glue for the concept and design of your display materials. It will also make your booth easier to remember than having multiple concepts and making the space look cluttered. Save Some Space for Foot Traffic Keep in mind that the goal of a trade show is to invite people into your booth. Allot enough space for attendees to explore your kiosk and view the displays. If possible, remove any obstacles to encourage your potential customers to interact with you and your display. Allow them to walk in and out of the booth freely without bumping into large cases, counters, or pedestals. See the Signs Once your theme is covered, ensure that you have multiple signs ready to be propped up. To enhance your booth’s appearance, use banners, posters, and other trade show displays to grab the attention of potential buyers. Don’t know what type of banner or sign to use for your event? Here are a few recommendations: Retractable Banners – Also known as pull-up banners, retractable banners are durable and made of waterproof poly film material. These come with a stand and frame and retract in one smooth motion. 33.5” x 79” is the commonly used size, providing enough width and height for banners with large images and targeted blocks of text. Fabric Banners – These banners add a vibrant touch to indoor and outdoor promotions. These are made of polyester fabric and do not easily tear apart. You can hang these from the ceiling, on the wall, or on banner stands so that attendees can immediately see them at the venue. The popular size choices are 4’ x 8’ for standard and 8’ x 10’ for messages that need to be noticed more. Step and Repeat Banners – Used mainly as a photo backdrop with logos printed in a pattern. If you want attendees to remember your brand, this is a perfect choice. These banners can be made of either poly film or white vinyl. 10’ x 8’ is the popular choice since it’s the widest and can fit a large group in a photo . Vinyl Banners – Practical and affordable, these banners are made using high-grade vinyl materials. The popular size choice for trade shows, fairs, and conventions is 4’ x 6’, which is good for visibility. Pop-up Displays – A popular choice for any event because they stand out and attract traffic. Made of machine-washable and scratch-resistant fabric, they are collapsible, portable, and easy to assemble. These are also reusable, which is why they’re one of the top picks for trade shows. The most commonly used sizes are 8 ft. and 10 ft. frames. Tension Fabric Stands – These are made of reusable polyester fabric that makes colors pop with bright and bold graphics. These banners are propped up using an industrial-grade aluminum structure. You can also add LED lighting to make the sign stand out and draw more attention to customers. X-banner Stands – Made of durable white vinyl, these banners are easy to replace. Primarily used as marketing displays at trade shows or for product details and promotions. Many use 24” x70”, which makes any message stand out even from afar. Tabletop Banners – Made of poly film material, these are smaller versions of retractable banners. Add tabletop banners to your trade show booth to inform attendees about your brand’s services. Table Banners – Made of premium vinyl materials, these banners are used to give attendees an idea of what your business does even before they approach your booth. At trade shows, logos, slogans, or descriptions of products and services are printed on them. These can be placed in front of the table or as a table cover. Other Trade Show Must-Haves Aside from using signs, you need other materials to enhance the look of your trade show booth. Here are a few examples: Visual Aids and Other Media – Add media to pique attendees’ interest in your business. Present a slideshow, demonstration, or video clips to engage visitors. Promotional Items – Offer customized giveaways like pens, mugs, keychains, and tote bags with your logo or slogan to boost brand visibility and keep attendees coming to your booth. Business Cards – Print out business cards with your address, contact details, social media accounts, etc., to help prospective customers reach out to you after the trade show. Containers and Organizers – Keep your booth organized and tidy with storage containers, stands, jars, or boxes to display your products and promotional items. Lighting – Use LED lights to highlight your display materials. Add backlights, stem lights, or color-changing lights to create a memorable visual experience. Wiring Equipment – If your booth relies on electricity, ensure you have enough extension cords and power strips to use technology in displaying media. Supplies Box – Bring supplies to fix your booth in case some signs or display components start to fall apart. Pack tape, pens, rubber bands, staplers, scissors, and glue—anything that can be used for emergencies. When it comes to trade shows, think memorability. Although the preparations can be overwhelming, creating a pleasant and memorable experience for attendees will help you gain new connections, boost brand recognition, and improve customer retention. At 48HourPrint, we can customize print products to meet your trade show needs . Whether it’s banners, pop-up displays, or promotional items you require, we have it in our selection. Can’t find a product that matches your preferences? We also have free design templates that you can customize to your liking. Order with us today! Related Articles: Guide to Banner Sizes Banner Material Types: Which One Is Right for You? Tips to Get Your Retractable Banner Design Ideas Flowing

Article
Retractable Banner Design Ideas and Tips

Tips to Get Your Retractable Banner Design Ideas Flowing Written by Colleen Cabili ● Published on May 25, 2022 Retractable banners are the first things you see at conferences, trade shows and exhibits, and even in-store events. They might go by different names—pull-up banners, roll-up banners, vertical banners, and pop-up banners are some of the most widely used terms. One thing is sure, though—you can never go wrong with adding a custom retractable banner to your business’ promotional kit. Five Reasons Retractable Banners are Everywhere Pull-up banners offer several benefits that prove why they are essential marketing materials: Easy to assemble. Set-up is done by hand, and because roll-up banners are made of just a few parts, missing bolts and screws will never be an issue. A single person can do it in minutes! Compact. Every inch of booth space is crucial to exhibitors. Retractable banners do not take up a lot of room when displayed. Portable. There is no such thing as too much exposure when promoting a product or service. Because retractable banners are made of lightweight materials, and each order often comes with a bag for easy transport and storage, you can bring them to every event. Reusable. The banner is made from durable materials , such as vinyl, poly film, or fabric, while the stand is aluminum. With proper care and maintenance, your retractable banner can last years. Highly versatile. No matter what industry you’re in, retractable banners are a sure way to grab your target audience’s attention. There’s ample space for eye-catching visuals, whether text, original art, or photos. Be The Star of the Trade Show With These Banner Design Tips Great design is key to your banner’s effectiveness , as with all promotional materials. Before you start sketching retractable banner ideas, take note of these tips so you can fully reap the benefits of your signage. Bigger is not always better. Since height is generally uniform for retractable banners, banner printing companies compensate by offering a wide array of widths to customers. Choose the dimensions appropriate to the space where you will display your banner. If you are ordering for an upcoming trade show or conference, make sure to ask the organizers about the dimensions of your booth. Here’s our size chart for your reference: Less is more. Although banners are the best canvas, bombarding your design with text, shapes, and colors can attract the wrong kind of attention. When laying out your banner, keep in mind that people read from top to bottom and left to right. Include the most relevant information and use an easy-to-read typeface. Stick to three to five colors that complement each other and support your branding. Don’t be afraid to leave some blank space as well. White space balances out the overall design and gives viewers room to breathe. Don’t skimp on quality. If you plan to incorporate images into your banner design, ensure that you use high-quality files. Do not just save the first photo that pops up in web search results, and do not just zoom in and crop out the elements you want out of the frame. Consider websites that offer high-quality images in the public domain. If you are creating your design from scratch, check out this guide for preparing print-ready files. Experiment. Do not limit yourself to a single design if there are other ideas you might want to try. Display your retractable banners on a rotating schedule to help determine which design is most effective in reeling visitors to your booth or business. If you only have enough budget for one retractable banner, consider printing alternative artwork on other collaterals, such as rack cards or table tents . Now that you know the secret behind every successful retractable banner design, what are you waiting for? Our beginner-friendly online design tool has everything you need to create one-of-a-kind artwork for your banner. Order retractable banners with 48HourPrint today . Read Next: How to Make an Image Less Pixelated on Your Signs and Banners