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Making Business Signs for an Effective Marketing Campaign

Written by Ronald Cruz    ●    Published on April 29, 2025


Your brand has a voice. Let your signs do the shouting. Whether you're turning heads at a trade show, jazzing up your storefront, or giving directions at your next big event, custom signs help you stand out loud and proud. At 48HourPrint, we make it easy to create business signs that are bold, beautiful, and built to last.

Why Business Signs Still Matter (Like, a Lot)


In a world of digital overload, a great sign still stops people in their tracks. Whether you're wooing new customers or reminding loyal ones why they love you, signage does more than decorate—it delivers.

  • Make new fans. A well-placed banner or feather flag grabs attention where it counts.
  • Keep regulars in the loop. Use signs to spotlight new products, promos, or a shiny new logo.
  • Bridge online and offline. Include QR codes, hashtags, or user-generated content to make your signage part of your social story.
  • Strengthen your brand. Consistent colors, fonts, and designs build recognition. Familiarity = trust.

Bonus: A beautiful sign also says, "Hey, we’ve got our act together."


Pick Your Perfect Sign


Not sure where to start? Think of your goal, your space, and how many eyes you want on your message. Here's a cheat sheet:


For Indoor Events:
  • Wall Decals
  • Posters & Mounted Posters
  • Retractable Banners
  • A-Frame Signs
  • Vinyl Banners

For Outdoor Adventures:
  • Parking Signs
  • Step & Repeat Banners
  • Feather & Teardrop Flags
  • Plastic A-Frames

For Sales & Storefronts:
  • Posters
  • Window Decals

Preparing a sale event
  • Window Decals
  • Tabletop Signs
  • Posters & Banners

For Big Branding Moments
  • Yard Signs
  • Flags
  • Full-Color Vinyl Banners

Pro tip: Outdoor events call for weather-resistant materials. Wind and rain don’t stand a chance against our sturdy, long-lasting signage.


Tips for Signs That Actually Work


Good design is half the battle. These tips will help you win the whole thing:

  • Color wisely. Bold colors grab attention, but contrast is king. If it’s hard to read, it’s hard to love.
  • Size it up. Big fonts for big spaces. Small fonts belong in novels, not signs.
  • Keep it clean. Less text = more impact. Say it with fewer words, bigger letters.
  • Don’t forget quality. Your sign should look as polished as your brand. That’s where we come in.

Need design help? We’ve got a free online design tool that makes it easy—even if your last masterpiece was finger paint.


Sign, Sealed, Delivered


Ordering your sign with 48HourPrint is easier than finding a good parking spot:

  1. Pick your product.
  2. Choose your specs (size, material, finish—you know the drill).
  3. Design online or upload your file.
  4. Place your order and check your delivery date.

Boom. Custom signage, delivered fast.


Frequently Asked Questions


How do I design a sign if I’m not a designer?

Use our free online design tool! It’s drag-and-drop easy and perfect for adding your logo, choosing fonts, and laying out your message.


How soon can I get my signs?

You'll see an estimated delivery date after entering your order specs. We move fast—it's in the name.


What makes a sign effective?

Clear message, readable text, strong contrast, and a layout that looks good from across the room (or across the street).


Can I match my sign design to my brand?

Absolutely. Upload your logo and stick to your brand colors. We'll make sure it prints just right.