Take a Seat! This 48HourPrint Customer Is Bringing Preloved Sofas Back to Life
Preloved furniture has become a go-to option for budget-savvy and eco-conscious shoppers. According to Mercari's 2023 Reuse Report, 56% of U.S. consumers consider secondhand shopping a lifestyle choice, with furniture among the most sought-after resale finds.Embracing this shift to sustainable shopping, one small business in Nashville, Tennessee, is helping conscious consumers furnish their homes with quality preloved furniture while proving that ethical choices and stylish interiors can go hand in hand.
From necessity to niche
Reclaimed Elegance is making a name in Nashville's furniture resale space. Specializing in preloved and overstock sofas, they take the guesswork out of secondhand shopping by restoring and reselling furniture with transparency and care. This commitment to quality and sustainability has been at the heart of their business since they launched in 2021.
Owner Taylor Thompson recalls their humble beginnings, navigating uncertain times to build something meaningful. The new venture introduced them to exciting opportunities where they noticed a growing demand.
"My husband wanted to work for himself back in 2021. He was laid off during COVID from the service industry and didn't want to go back. We realized that with the supply issues overseas at the time, preloved sofas were hot items! What started as a way for us to break into the business world on our own, has grown into a true passion.”
Today, Reclaimed Elegance is helping keep preloved sofas out of landfills while allowing eco-conscious shoppers to find great pieces at a fraction of the price.
“The fact that we can take high-quality furniture brands and clean them up to look their best really brings joy to our hearts. Everyone deserves quality and bringing home something special without having to breaking the bank.”
The thrill of the find
Secondhand doesn’t mean second best. By sourcing quality pieces, restoring them with care, and being completely transparent about each item’s condition, the business has become a trusted name for customers looking for their perfect (preloved) fit.We asked Taylor which pieces have stood out and have become beloved staples in their store. She was more than happy to share their unique and most memorable finds!
"Oh gosh, definitely have some one-off sofas that hold a special place in my heart. One was a Crimson Red Cindy Crawford Reversible Chaise and Chair Set. It was so gorgeous I was sad to see it go.
Then there are other brands and models that we love every time we get them. There's the Ashley Furniture Savesto's, which are discontinued now, but we have sold so many configurations of them over the years. We know exactly how to clean them and have even learned how to fix the frames.
Another one is the Beige Crawford Corner Sectionals. They are the deepest-seated sections I have ever seen, extremely comfy and durable. It's truly one of the best to have if you love a big, cozy sofa."
A business built on trust
Trust is everything in the furniture resale market. Customers want to know that the sofa they're bringing into their home is thoroughly inspected, cleaned, restored, and exactly as described — no surprises, no hidden issues.To build brand loyalty, Reclaimed Elegance is committed to delivering affordability, transparency, and exceptional service worthy of their customers' trust.
"We are completely transparent. At the end of the day, our customer's happiness means more than anything else. Whether it's a little loveseat or a giant corner sectional, that is what resonates with them."
This commitment to trust extends to their branding. Every print, from signage to marketing materials, reflects their business. And just as their customers value honesty and reliability, they seek the same in their print provider.
According to Taylor, "Our brand colors are important to me, as they help people identify and remember us easily. We have tried a few other print services, but the colors were not always accurate, or the images were distorted. It was important to me to find a printer that has a user-friendly website, delivers an exact color match, and offers quick shipment. Ya'll check all 3!"
Finding the right print partner
Happy customers are the best kind of motivation! Getting shoutouts on social media isn't just a feel-good moment but a driving force for any business, including ours.Knowing the impact of print quality on a brand's marketing and promotional efforts truly makes Reclaimed Elegance's positive feedback a source of inspiration.
"I get compliments on my flyers and business cards constantly. Customers love grabbing them and sharing them with friends. Plus, the fact that y'all love to share everything I tag y'all in, I adore how you as a company rave about the businesses that use your products.
As a small business, the more eyes on my store the happier I am!"
Running a business of any size takes a lot of work and partnering with a reliable printer is key. Taylor offers these tips when looking for a professional printing service.
"Check the reviews, always. Order a small batch for your first print job so you don't spend too much in case the results aren't exactly what you want. Check the dimensions as well. Whatever you design should relatively fit the print format measurements that you're going with.
If you choose 48HourPrint, you'll be beyond satisfied with your print products! They have an exact color match, crisp and clean graphics, and amazing customer service."
When businesses invest in quality, whether in furniture or printing, they create experiences that customers remember and trust.
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