Custom Envelope and Letterhead Marketing

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Envelopes and Letterhead As Marketing Tools
Identity packages are crucial in helping to shape a potential customer’s first impression of your business. Custom envelopes and print letterhead not only add respectability and credibility to your business; they can also help to retain a customer or inspire a referral. The look and feel of the stationery you distribute has a subtle but powerful impact on even your most long-standing customers, shaping their attitudes toward your company. Is your company just starting up? Give the impression that you’ve been in business for years with a cohesive identity package. This will make customers feel secure in their decision to do business with you. Choose custom envelopes and print letterhead from 48HourPrint.com today.

A business and marketing necessity, 4 color printed letterhead and custom envelopes make a notable impression. Here are some tips to consider when designing and using these essential business tools:

• Liven up your logo. Whether you are starting a new business or updating your existing identity package, an appropriate, eye-catching logo can go a long way in creating a lasting impression with potential customers. Make sure your logo effectively represents your business while also conveying brand personality. For example: a financial advisor should lean toward a more conservative logo, using visual cues that emphasize stability and trustworthiness. A graphic design artist might develop a logo that is creative, colorful, and fun. Your logo should describe your business at a glance, helping customers to understand who you are while also giving them a feel for what you are about.
• Don’t get too complicated! Just because you know how to use special text effects does not necessarily mean you should. When creating your print letterhead, limit yourself to two fonts – one serif and one sans serif (serif fonts have a small decorative line added as embellishment to the basic form of a character, sans serif fonts do not). Use ALL CAPS, bold, italic, and underlined text sparingly, that way it will be more effective when you do use it. Be consistent when aligning text and use the resulting white space to your advantage. Remember… you will need to leave room for the body of your letter! Finally, try not to include unnecessary information, as it can make your 4 color printed letterhead look crowded.
• Add a Tag Line. This short statement explains what you do and/or how you may serve your customers. An effective tagline will help to establish brand recognition and will serve as a powerful mnemonic device as customers hear this slogan repeated.
• Let your print letterhead do the marketing for you. All of the marketing materials utilized by your business should, at least in part, do the selling for you. Printed letterhead and custom envelopes displays professionalism. Use company letterhead to make announcements about your business by mailing notices to current and potential clients. Letterhead stationery is also sometimes required for purchasing materials and equipment from wholesalers and suppliers for your business. Use your letterhead whenever appropriate and watch your brand recognition grow!
• Ditch the boring envelopes. Every day consumers collectively filter through thousands of pieces of mail that will never be opened. To avoid falling into this group, create custom envelopes that appear professional and look more interesting and useful than your average piece of junk mail.

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An effective identity package indicates a strong brand. Many times a customer’s first interaction with your business is that first time they receive a letter or promotion from you. Using 4 color printed letterhead is a great way to present your company favorably while simultaneously shaping your image. Print letterhead and custom envelopes from 48HourPrint.com are printed full color one side on 70# opaque smooth, laser and inkjet printer compatible paper stock.

48HourPrint.com is an industry leader in printed letterhead and custom envelopes and can handle all your printing needs. Show your customers that you mean business. Order letterhead and custom envelopes from 48HourPrint.com today!

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