Designers know how valuable a high-quality brand identity is for a business.
So why is it that designers frequently let their own identity materials get out-of-date? Well, it's easy to leave your own work to last when you’re busy with clients. Business cards, letterhead and envelopes are all on sale in April!
Take a look at your own business card. How long has it been since you designed it? Is it pre-Obama or pre-Y2K? If you haven’t updated your identity materials since before Y2K, or even in the last few years, it’s probably time for a fresh design. Here’s why:
- Trends change
That typeface and color scheme that was cutting edge at the time is now just dated.
- Times change
A volatile economy makes people seek resources they can trust. Do your identity materials communicate trust and stability?
- Business changes
Is the new identity you selected for your business limiting you? A new name and brand may open more doors.
- People notice change
Existing clients may look at you in a new light, and send more work your way.
Change is good. Nothing feels better than a spring cleaning, and if it’s been quite a number of seasons since you made any changes, take this opportunity to refresh your brand.
Take advantage of special pricing on three products during the month of April.
* Discount will automatically be applied to your order. Discount does not include shipping, postage, mailing services or applicable taxes.
